About
the Staff

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JOCELYN GERONIMO

Owner/Artistic Director

A native of Jacksonville, Jocelyn grew up at the beaches and has been involved in the theatre since she was 11.  Her very first musical was "The King & I" when she and her twin sister were recruited and cast as the siamese twins.  Since then, she remains active on the stage.  Jocelyn sang and danced her way through school where she studied Music Education at both Florida State College of Jacksonville and the University of North Florida.  She has been fortunate to perform all over Jacksonville.  Some of her favorites include Passing Strange (Heidi),  Young Frankenstein (Choreographer), Chicago (Mona), Godspell (Choreographer), Grease (Jan), Shrek (Fairy Godmother), Avenue Q (Christmas Eve), Little Shop of Horrors (Director), The Marvelous Wonderettes (Choreographer), Company (Jenny), Next to Normal (Diana), and lastly American Idiot (Director/Choreographer).  You also might remember Jocelyn on the football field either cheering for the Jaguars during the 1996-2000 season or singing the National Anthem at one of the Jaguar games.  Jocelyn remains active with the NFL Alumni Jacksonville Chapter mentoring young girls and teaching dance camps.

For the past 10 years Jocelyn has been heavily involved in developing children's program.  She teaches acting, musical theatre, dance, voice and piano.  She was the Performing Arts Director at the Foundation Academy for 2 years before going to Players by the Sea as the Education Director, where she led an extremely competitive and enthusiastic group.  She has directed and choreographed some incredible youth productions such as Aladdin, Willy Wonka, Legally Blonde, School of Rock, Elf, Bye, Bye Birdie, 13 the Musical, 25th Annual Putnam County Spelling Bee, Seussical the Musical, Les Miserables, The Addams Family, Shrek, the Musical, Godspell, Matilda, Annie, and Into the Woods.  Her students have performed all over the city singing the national anthem for Jacksonville Jaguars, The Jacksonville IceMen, the Beaches Thanksgiving 1/2 marathon, the Gate River Run, and other performances around town including the North Beaches Art Walk and Deck the Chairs. Geronimo is excited to have just recently joined the Musical Theatre Department at Douglas Anderson School of the Arts where she teaches Musical Theatre Dance. 

Through the years, Geronimo has received multiple awards while teaching.  Jocelyn won the 2017 Broadway World Regional Awards for the Best Musical and Best Director for Players by the Sea's production of American Idiot.  Her team also won for Best Musical Director and Best Technical Design.  Alongside this award, Jocelyn was also voted 2017 Best Director at Access Broadway's Regional Musical Theatre Competition in Orlando, and in 2018 won the Best Debut Theatre Award.  In the summer of 2018, SET Studios went on the win the National Champions title at Access Broadway in New Jersey. In February 2019, SET went back to the Regional Access Broadway competition and broke another school's 10-year winning streak, by being rewarded the Best Musical Theatre School in the Diva Division and then also won the ADCC Studio of Excellence. SET Studios later attended the Junior Theatre Festival in Atlanta and won the Excellence in Music Award in 2020 and again in 2022, coming back from a covid hiatus. 

With COVID lingering these past couple of years, SET Studios was on the verge of closing, but with constant hustling, and persistent motivation for the kids,
SET managed to stay afloat with generous donations and hosting smaller (sometimes virtual) classes.  This led us to the first annual STAGELAND, a musical theatre competition fro kids ages 8-18. During the hard times of 2020, STAGELAND was created to bring Broadway to Jacksonville. STAGELAND featured 9 incredible broadway stars throughout an amazing weekend of workshops, adjudications, and performances. Stay tuned for the next one!

Going on her 4th year now since founding SET Studios, they have molded kids into succeeding in prominent musical theatre college programs, movies, television, pop music, and also broadway. SET Studios is a professional, safe, welcoming performance theatre that will guide your child in whichever artistic path he/she chooses.  Geronimo believes that with hard work, humility, good work ethics, time management, and passion, your child will flourish to be an overall amazing performer, student, and human being. 

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GARY BAKER

Instructor/Writer

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CATHY DOOLEY

Instructor